Google Ads is one of the best advertising platforms in the world. 5.6 billion Google searches are made every day, and that’s why Google Ads are a great way to get your website in front of the eyes of your consumers.

Did you know that for every $1 spent on Google Ads, the average business ends up with $2 in revenue? It’s hard to beat that ROI with other advertising platforms. That’s why if you’re looking for a good option when it comes to ads, you should consider Google Ads.

It’s not difficult to get started with Google Ads, but it can be overwhelming. That’s why we will love to help you learn how to set up a campaign in just 7 steps.

Step #1: Navigate to the Google Ads Website

Search – ads.google.com –  in your browser. You will see a “Start Now’ button. Click on it and sign up for your Google Ads account. Then proceed to click on “Create your first campaign.”

Step #2: Select a Campaign Type and Name it

There are options to choose a campaign type. When you’re just getting started, it’s better to select “Search Network only.” Give your campaign a name. It’s best to choose a name that has to do with the product or service you’re trying to advertise.

Step #3: Select the Ad Display Location

You have many options when it comes to choosing your advertising locations. You can go for a large or small area. For example, an entire country or just a city. If you want a specific area, you can use latitude-longitude coordinates.

Be sure you know the locations of your ideal customer. If you’re a local business owner, you want to target people around your area. If you’re selling your products and services to people throughout Nigeria,  choose Nigeria. For businesses that sell internationally, you may want to set up several campaigns targeting the different countries where your consumers are located.

Step #4: Set Your Daily Google Ads Budget

Until you become a proficient Google Ads user, it’s best to set a low daily budget. This allows you to start slowly, gather data, and then expand what’s working once you are more familiar with your campaigns. Note that Google can and will go slightly over your daily budget. For that reason, it’s important to keep a close eye on your campaigns and adjust your budgets each week to ensure you don’t go over your maximum monthly ad budget.

You must also set up your payment options. These are the different payment options available to you:

  • Manual Payments: Here, you have to pay before your ad shows.
  • Automatic Payments: You link your account to your ATM/Debit/Credit card or bank account and the money is drafted automatically.
  • Monthly Invoicing: Google provides credit lines to some business owners who qualify.

Step #5: Add Keywords

This can be tricky, especially for first-time advertisers. Your first inclination is likely to add as many keywords as possible that you think are relevant for your business. In fact, this is exactly what Google wants you to do because then you’ll spend more money.

Fight that urge! Instead, focus only on what we call the “bullseye” keywords. These are the keywords where there is absolutely no doubt that the person searching the keyword is looking for exactly what you offer. There may only be a handful of these bullseye keywords and that’s OK. Don’t add any keywords where there is any doubt the searcher may not be looking for your product or service.

Step #6: Create an Ad

This is when the fun begins. You get to create an ad that will attract your consumers and make them click to go to your website. Prospects are more likely to click on an ad that has the keyword they used in Google’s search bar. So, if you are targeting a specific keyword phrase your consumers use (after doing keyword research), be sure to use that phrase in one of the two headlines.

After the headlines, you can move on to the ad description. Focus on the key benefits of your product or service, describe your special offer if you have one, and end with a strong call to action.

Lastly, we recommend sending people to a landing page that is created to specifically match your ad. By doing this, you can ensure that the information in the ad is reflected on the landing page, which will lead to stronger conversions. People often make the mistake of sending customers to their homepage which may not be relevant. This only leads to frustration on the part of your prospect. A landing page should be highly targeted for the keyword phrase you used in your ad.

Step #7: Set Up Conversion Tracking

This last step is to set up all the appropriate conversion tracking for your business. Google gives you the following options:

  1. Webform leads (ex. quote requests)
  2. E-commerce orders (ex. orders from your online shopping cart)
  3. Calls from ads (ex. phone calls from the number displayed on your ads)
  4. Calls from the website (ex. phone calls from the number displayed on your website)
  5. Imports from sales that occur off of the internet

Make sure you set up all the appropriate conversion tracking options before you turn your ads on! Otherwise, you won’t be able to measure the effectiveness of your ads.

Tracking, Adjusting, and Conquering Effective Campaigns

As your ads run, keep an eye on the analytics. You’ll be able to see what is working and what isn’t working. As you pay attention to what your ads do, you’ll be able to get closer to what will give you the best results.

When you’ve figured out which ads your consumers click on the most, you can create similar ones for higher cost-per-click keywords. This will help you increase your ROI.

Now, go ahead and get started. Once you dive in, you’ll start to learn more about what works for your campaigns and that Google Ads can be a great way to advertise your business

 

Need Help Setting up your Google Ads?

You can always reach out to us for some free help here, or send us an email to connect@marketsense.com.ng